University of Arizona 3 credits Marketing
This seminar provides doctoral students with a broad foundation on organizational design - both within and between organizations and its implications for and interactions with strategic marketing decisions. The seminar will cover both classics and recent research in the field and is intended to provide a working knowledge of the theoretical and methodological issues in substantive topics focusing on channels, business-to-business marketing, strategic alliances, Salesforce design and compensation, branding, and marketing strategy.
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