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MKTG 632

Consumer Behavior Foundations

University of Arizona 3 credits Marketing

Course Description

This PhD seminar will introduce students to academic research in consumer behavior. We will read, discuss, and evaluate articles in marketing, psychology, and the social sciences that investigate the psychological and cultural forces that shape how people desire, search for, buy, use, and dispose of products and services in the marketplace.

Code
MKTG 632
Credits
3
Subject
Marketing

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