Texas A&M University 3 credits MKTG
Emphasis on data-driven business and marketing strategies; focus on various state of the art methodologies and platforms (i.e., software) to deploy and develop business strategies; exploration, summarization, and interpretation of various methods and data using SAS, R, and SQL; survey of data cases where specific business/marketing problems are solved using data and methods; exposure to recent developments in technologies (i.e., development in ML/AI, Robotics, and various newer platforms); using design principles to effectively explore data and communicate insights from data using visualization techniques. Prerequisite: MKTG 625.
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