Texas A&M University 3 credits MKTG
Analysis of business data using mathematical statistics aided by computer software applications in order to make enhanced data-based decisions; conducting market performance analysis and forecasting future firm performance using statistical methods, and combining data analytic techniques and case studies to understand how to solve marketing analytic problems in a scientific and process-driven manner; using design principles to effectively explore data and communicate insights from data using visualization techniques. Prerequisite: MKTG 621 or equivalent.
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