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MKTG 575

Content Marketing

University of Illinois Chicago 4 credits Marketing

Course Description

Developing content strategy including distribution and management. Design and creation of content for consumer engagement and conversion across digital/offline marketing platforms. Focus will be on strategy as well as creative ideation and design. Course Information: Prerequisite(s): MKTG 360 or MKTG 500; or consent of the instructor.

Code
MKTG 575
Credits
4
Subject
Marketing

Programs That Include This Course

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