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MKTG 551-3

Quantitative Marketing: Structural Modeling

Northwestern University 1 credit Marketing

Course Description

This course provides a foundational understanding of static and dynamic discrete-choice models, with applications drawn from quantitative marketing and economics. The course takes a "hands on" approach to research, with class being a mix of lectures, discussion of articles, and hands-on empirical analysis. Coding assignments are the bulk of the grade.

Code
MKTG 551-3
Credits
1
Subject
Marketing

Programs That Include This Course

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