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MKTG 551-2

Quantitative Marketing: Statistical Modeling

Northwestern University 1 credit Marketing

Course Description

This is a doctoral course on statistical models and topics alternate from year to year. Currently, in odd years the course is on Bayesian methods and computation while in even years the course is on applied and computational statistics. Marketing applications include but are not limited to conjoint analysis, choice models, data minimization, perceptual maps, etc.

Code
MKTG 551-2
Credits
1
Subject
Marketing

Programs That Include This Course

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