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MKTG 531-2

Methods and Data in Consumer Research

Northwestern University 1 credit Marketing

Course Description

This course focusses on three topics: (1) how to formulate and test interaction effects with continuous and discrete factors in experimental designs; (2) how to perform meta-analyses of multiple as well as single (e.g., your) papers; and (3) how to conduct and interpret mediation analyses. Techniques that facilitate reproducible manuscripts which integrate text, data analyses, and statistical outputs are emphasized.

Code
MKTG 531-2
Credits
1
Subject
Marketing

Programs That Include This Course

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