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MKTG 465

Customer Relationship Management

James Madison University 3 credits MKTG

Course Description

This course focuses on customer relationship management (CRM), which views customers as assets of the firm and the goal is to create value for both customers and businesses. Students will gain experience using analytics and technology to make data-driven decisions that improve sales and marketing strategies. Prerequisite(s): MKTG 430 .

Code
MKTG 465
Credits
3
Subject
MKTG

Programs That Include This Course

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