James Madison University 3 credits MKTG
The goal of the course is to tie the international logistics concepts and tools to real world situations, preparing students for dynamic decision-making and problem solving. For marketing majors, this elective would complement such courses as global marketing, business-to-business marketing, retail management and marketing analytics and provide students with an understanding of one of the key elements of marketing: place/physical distribution, from an international perspective. Prerequisite(s): COB 300 (for Marketing majors), or COB 300 and admission to the Global Supply Chain Management minor (for all other COB majors), or ISAT 211 and admission to the Global Supply Chain Management minor (for CISE majors).
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