University of Delaware 3 credits MKTG
Explore the possibility and limitations of various digital media and learn how to apply and adapt basic and advanced marketing strategies to construct and critically evaluate digital efforts, their impact, and their practical use in marketing contexts. Develop skills related to search engines, social media, web analytics, and a wide variety of other formats. Examine strategies for creating, managing, and measuring two-way marketing conversations with consumers on a variety of digital platforms, including mobile devices. Prerequisite: MKTG 301.
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