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MKTG 427

Retail Capstone

Texas A&M University 3 credits MKTG

Course Description

Problems and opportunities faced by retail buying organizations; development of effective strategies through application-oriented activities, researching industry trends, development of buy plans, product assortment planning, competitor analysis, and the buyer's role in product development. Prerequisite: MKTG 321.

Code
MKTG 427
Credits
3
Subject
MKTG

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