University of Delaware 3 credits MKTG
Organizations today have an influx of data which when used effectively can derive actionable insights for both the sales organization and their clients. Today’s sales leaders need to systematically increase their sophistication in leveraging data, tools and domain expertise to provide customized insights, consulting and guidance to their strategic customers. In this course, you will explore concepts covered in the previous courses within the Enterprise Sales professional certificate, but through the lens of the tools and technologies which enable data-driven decisions. Using the appropriate tools and technologies will permit sales representatives and managers to create value for their clients, ultimately increasing customer satisfaction and likelihood of long-term client retention. Prerequisite: MGMT 309 and MKTG 305 or ENTR 452 .
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