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MKTG 386

Services Marketing

James Madison University 3 credits MKTG

Course Description

Application of marketing principles to the services sector. The course focuses on review of customer demand for and assessment of services; the employee/customer interface; services operation management; review of the services marketing mix; and development of marketing plans for service organizations. Prerequisite(s): COB 300 or permission of the academic unit head.

Code
MKTG 386
Credits
3
Subject
MKTG

Programs That Include This Course

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