James Madison University 2 credits MKTG
Students will acquire vital skills in visual editing and document styling by using industry-standard tools to create impactful branding and marketing materials. They will build a versatile portfolio through hands-on projects that cater to diverse audiences at different buyer’s journey stages—encompassing awareness, consideration, decision-making and loyalty-building. The course empowers students to apply visual marketing and design principles to transform their creative vision into real-world marketing applications. Prerequisite(s): Marketing Majors Only.
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