James Madison University 1 credit MKTG
Using industry-standard tools, students will learn to apply digital vector techniques to effectively enhance marketing strategies. They will integrate product details and calls to action into marketing materials for improved customer engagement and conversion rates. Students will also create a diverse portfolio of assets like logos, infographics and advertisements, relevant to both traditional and digital marketing, giving students a well-rounded skillset in creative marketing design. Prerequisite(s): Marketing Majors Only.
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