Texas A&M University 3 credits MKTG
Exploration of the activities and managerial decisions involved in the provision of products to customers; includes strategic marketing fundamentals, buyer behavior, market segmentation, managerial issues related to the marketing mix (product, pricing, distribution, and promotion) decision variables, and social and ethical issues. Prerequisites: Admission to upper division in Mays Business School, Agribusiness, or Maritime Business Administration; also taught at Galveston campus.
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