National University 3.0 credits
Prerequisite: MKT 602; MKT 620; MKT 631 and MKT 634 Students will participate in a group simulation activity and will have hands on “live” experience, making strategic marketing decisions that affect the business viability. Students master the marketing concepts of production, channels of distribution, branding, promotion, segmentation, targeting, pricing and competition as they make decisions that affect the future profitability of the business entity.
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