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MKT 653

Social Media

National University 3.0 credits

Course Description

Prerequisite: MKT 602 This course gives a foundation to the practical business applications of social media in a marketing world. Through Facebook, Linkedin, blogs, YouTube, Pinterest and other platforms, students discover that social media is for more than just making friends and that there are now only a few degrees of separation globally. Students learn that social media is about marketing at the right time, place and with the right message for existing as well as prospective customers with both legal and ethical behaviors.

Code
MKT 653
Credits
3.0
Subject
β€”

Programs That Include This Course

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