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MKT 539

Customer Relationship Management

The University of Alabama 3 credits MKT

Course Description

This course focuses on key account management from a foundations, technology, and real world perspective. The course will provide students a deep dive into how to best manage customer relationships to drive ongoing "customer success" with products that keeps customer buying and using products.

Code
MKT 539
Credits
3
Subject
MKT

Programs That Include This Course

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