Stony Brook University 3 credits MKT
New products are a very important part of most all modern companies, particularly those having to compete on a global level. This course looks at the specific challenges in both coming up (conceptualization, design, and development) with new products and how to market them to different marketplace segments. Target marketing techniques and quantitative and qualitative approaches to assessing markets and product/market fits will be examined in depth. 3 credits Prerequisite: Students must be admitted into one of the College of Business Programs. Grading Letter graded (A, A-, B+, etc.)
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