National University 3.0 credits
Prerequisite: MKT 302A This course provides a foundational understanding of one of the most important aspects of marketing and business in general, pricing. The student will learn the importance of understanding various foundational pricing methods and the associated impact on how these decisions impact the need for profit maximization. The student will learn key economic and behavioral concepts associated with costs and consumer behavior. Pricing strategies such as cost plus, price skimming, and niche pricing will be covered, in conjunction with emergent models such as reverse auction and value-based pricing.
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