National University 3.0 credits
Prerequisite: MKT 302A In this course, the student will review the emerging role of data, machine learning, and artificial intelligence in the modern marketing manager. The emerging fourth industrial revolution (4IR) is expanding greatly because of platform technologies. As such, the marketing manager needs to become more scientific from a data science perspective, when evaluating and implementing strategic planning and tactical execution imperatives, in the ever-changing global marketplace. This course will include a good overview of the interaction between technical, business, and human aspects of the trend toward personalized marketing. We will explore biometric-focused artificial intelligence. In addition, the cultural, diversity, ethical, and legal responsibilities of emerging marketing managers will be examined.
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