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MKT 462

Brand Management

National University 3.0 credits

Course Description

Prerequisite: MKT 302A This course gives the student an overview and practical application of brand management. It focuses on exploring the developing, sustaining, and leveraging brands in the marketplace. The course introduces brand research, brand development, and brand management and the importance for the modern marketer. Specific topic areas include brand management history, brand awareness, brand equity, and contemporary brand-sustaining strategies in the digital age.

Code
MKT 462
Credits
3.0
Subject
β€”

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