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MKT 450

Digital Marketing

Northern Arizona University 3 credits MKT

Course Description

Provides students with e-digital marketing strategies being used in today's business environment. Use existing digital technologies to address marketing needs of organizations and consumers and to manage customer relationships. Key areas include web analytics, search engine optimization, paid search marketing, display advertising, social medial marketing, e-mail marketing, and mobile marketing. Letter grade only.

Code
MKT 450
Credits
3
Subject
MKT

Programs That Include This Course

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