Grand Canyon University 4 credits Marketing
This course focuses on CRM models and tools that marketing and sales professionals use to maximize revenue and optimize profits. Students examine CRM software deployed in the workplace and how to integrate customer focused communications with sales and marketing strategies. Students use CRM tools to measure and manage elements of sales promotion to achieve budget objectives. Prerequisite: MKT-315. This course builds upon the techniques and tools presented in prior courses in the program. Students undertake an applied project focused on a specific area of analytics within an organization. Students use critical thinking skills to frame analytics problems, build and apply appropriate analytics models, and communicate relevant findings within a business setting. Prerequisite: MIS-665.
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