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MKT 383

Acquisition, Consumption, and Disposition Behavior

The University of Texas at Austin 3 credits Marketing

Course Description

The acquisition, consumption, and disposition of goods, services, time, and ideas by individuals, families, and organizations, examined from a managerial viewpoint. Three lecture hours a week for one semester. Pre/Corequisites: Graduate standing.

Code
MKT 383
Credits
3
Subject
Marketing

Programs That Include This Course

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