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MKT 354.26

Data Analytics for Marketing

The University of Texas at Austin 3 credits Marketing

Course Description

Introduction to making more effective marketing decisions through the use of data. Examine sources, collecting and cleansing methods, conducting analyses, and presenting of data. Use real-world data and applications from a variety of industries. Only one of the following may be counted: Business Analytics 372 (Topic 9), 372T (Topic 26), Marketing 354 (Topic 26), 372 (Topic 23).

Code
MKT 354.26
Credits
3
Subject
Marketing

Programs That Include This Course

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