University of Kentucky 3 credits Marketing
This course is designed to give tools for learning to become socially responsible managers and leaders. It focuses on the social responsibilities that businesses have towards all stakeholders in the operating environment, including owners, employees, customers and society in general how responsibilities to these stakeholders intersect with tactical and strategic decisions. Emphasis is placed on an experiential approach to determining and implementing social responsibilities of business, and potential for conflicts among stakeholders, are experienced directly. The inherent tension between profitability and stakeholder stewardship is a focal point of the course. Prereq: Sophomore standing.
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