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MKT 337

Personal Selling

The University of Alabama 1-3 credit MKT

Course Description

Introduction to successful selling practices and principles through presentation, discussion, role playing, and workshops. Includes principles of prospecting, establishing rapport, generating curiosity, being persuasive, creating desire, handling objections, and closing.

Code
MKT 337
Credits
1-3
Subject
MKT

Programs That Include This Course

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