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MKT 315

SEO vs. SEM

Southern New Hampshire University MKT

Course Description

Explore Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies with a specific focus on understanding the difference between organic and paid leads and traffic. Gain familiarity with web analytics services such as Google Analytics.

Code
MKT 315
Credits
β€”
Subject
MKT

Programs That Include This Course

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