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MKT 302

Consumer Behavior

Michigan State University 3 credits Marketing

Course Description

Application of consumer behavior principles to customer satisfaction, market planning, and marketing mix decisions. Ethical, diversity, and international issues. Prerequisite: (MKT 300 or MKT 327) and (MKT 317 or concurrently).

Code
MKT 302
Credits
3
Subject
Marketing

Programs That Include This Course

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