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MKT 300

Marketing

The University of Alabama 3 credits MKT

Course Description

A survey course that describes the nature of domestic and global marketing management. Emphasis is placed on market analysis to include consumer, industrial, institutional, and governmental markets for goods and services. Also emphasized are the marketing management functions of planning, pricing, promoting, and distributing goods and services in business and nonprofit contexts. Students are limited to three attempts for this course, excluding withdrawals.

Code
MKT 300
Credits
3
Subject
MKT

Programs That Include This Course

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