Colorado State University Global 3 credits MKG
This course provides the student with a theoretical and application-oriented understanding of the internet marketplace and its role in an overall marketing strategy. The course examines the vital daily functions a company performs with regards to digital marketing , to include email marketing, social media, mobile marketing, video marketing, the use of artificial intelligence in support of marketing efforts, disruptive innovative marketing platforms and digital advertising. Additionally the course provides a basic understanding of how to measure the effectiveness of and assess ethical issues associated with digital marketing.
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