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MIS370

Web Analytics

Colorado State University Global 3 credits MIS

Course Description

This course provides an overview of the tools and techniques for analyzing website data. The course will focus on interpreting website data to make decisions about performance. Topics included are clickstream analysis, measuring website success and performance, website strategy testing, keyword analysis, and social media and blog analysis.

Code
MIS370
Credits
3
Subject
MIS

Programs That Include This Course

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