The University of Texas at Austin 3 credits Management Information Systems
Focus on a gamut of questions ranging from strategic to operational matters pertaining to a firm's social media initiatives, metrics to capture relevant outcomes, and predictive analysis to link social media chatter to business performance. Only one of the following may be counted: Business Analytics 372 (Topic 4), 372T (Topic 25), Management Information Systems 372T (Topic 25), 373 (Topic 25).
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