University at Buffalo 1 credit Management and Policy
The course will provide an overview of the bio-business strategic management decisions required for the commercialization process for complex life science products. It will focus on the key tools, analytics, strategies, and tactics that apply in life science sales and marketing. By the end of the course students will have a basic understanding of commercial operations and relationships between the following BioBusiness segments: biopharmaceutical (biotech), pharmaceutical (big pharma), diagnostic (theranostic), contract manufacturing (CMO), research bio-tool, bioinformatics; the relationship (and differences) between marketing, sales, business development, distribution and commercial operations; how commercial operations impact research and development as early as candidate drug/product nomination; the differences in promoting medicines versus consumer goods and how the FDA impacts the marketplace; how technology drives disease awareness and product choice by educating the provider and patient communities.
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