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MGMTMSA 431

Internet Customer Analytics

University of California, Los Angeles 2 credits Management-Master of Science in Business Analytics

Course Description

Lecture, three hours (five weeks). Limited to Master of Science in Business Analytics students. Focuses on strategic and tactical issues that come up after foundational stage, specifically those issues related to customer acquisition and customer retention. Introduction of analytics frameworks, data structures, and models needed to support best practices around these issues. S/U or letter grading.

Code
MGMTMSA 431
Credits
2
Subject
Management-Master of Science in Business Analytics

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