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MGMT-GB 3335

Foundations of Entrepreneurship

New York University 3 credits Management

Course Description

This course offers a framework for understanding the entrepreneurial process and exposes the student to most problems and issues faced by entrepreneurs who start new ventures. Case study is the principal teaching method supplemented by lectures, a venture planning exercise, and guest speakers. Major objectives are for students to learn how to identify and evaluate market opportunities; develop a venture concept and marketing plan; assess and obtain the required resources; and manage the launch of a new venture. Prerequisites: MGMT-GB Departmental Max and Non-Stern.

Code
MGMT-GB 3335
Credits
3
Subject
Management

Programs That Include This Course

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