University of Iowa 3 credits MGMT
Exploration of methods of persuasion and the science behind why and how influence works in a contemporary business setting; leadership as a function of consensus building, convincing, and motivating in today's team-based, knowledge-centric enterprises; how leaders select from a variety of influence techniques to get others' commitment to a course of action rather than commanding others; persuasion - using solid evidence coupled with emotional appeal - as capacity to present a message in a way that leads others to support it; how persuasion, when used effectively, creates a sense of freedom - others freely choose your perspective and support it.
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