Drexel University 3 credits MGMT
This course focuses on the strategic management of firms spanning multiple business lines or geographic areas. As opposed to Strategy Analysis that focuses on individual businesses, in this course we examine issues specific to multi-business corporations. For example, what are a firm's core competences that can be exploited in multiple settings? Which new markets or businesses should a firm enter? How should those businesses be entered How should one manage the portfolio of a diversified firm? How should a firm work with other firms? How does synergy matter when it comes to diversification, mergers or acquisitions? By considering these questions critical to analyzing and managing a multi-business organization, this course has important implications for business students across disciplines and function areas.
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