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MGMT 265

Brand Management

University of California, Los Angeles 4 credits Management

Course Description

Lecture, three hours. Requisite: course 411. Introduction to considerations in development, implementation, and management of brands. Discussion of challenges to creating and maintaining strong brands. Topics include building brand knowledge and identities, marketing mix and brands, brand architectures, and brand equity. Letter grading.

Code
MGMT 265
Credits
4
Subject
Management

Programs That Include This Course

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