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MGMT 264

Market Research

University of California, Los Angeles 4 credits Management

Course Description

(Formerly numbered 264A.) Lecture, three hours. Requisite: Management-Executive MBA 411 or Management-Full Time MBA 411 or Management-Fully Employed MBA 411. Designed for prospective users of research results rather than for specialists in research. Marketing research aids management decision making. Development of problem-analysis skills, providing knowledge of concepts and methods of marketing research, with increased sensitivity to limitations of marketing data. Letter grading.

Code
MGMT 264
Credits
4
Subject
Management

Programs That Include This Course

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