University of California, Los Angeles 4 credits Management
(Formerly numbered 260A.) Lecture, three hours. Enforced requisite: Management-Executive MBA 411 or Management-Full-Time MBA 411 or Management-Fully Employed MBA 411. Decision-oriented course concerned with marketing research and data-driven marketing analytics. Detailed hands-on understanding of market research methodologies used in strategic assessment of customer perceptions and preferences. Extensive use of case studies. Letter grading.
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