University of California, Los Angeles 4 credits Management
Lecture, three hours. Introduction to various business models underlying the industry with focus on television, film, streaming, and gaming. Includes background on industry. Exploration through case studies of how the industry is changing and what opportunities may be available within various segments. Industry leaders are invited to share insider information and provide opportunities for in-depth discussions on the current state of the industry and the business side, including revenue streams. Letter grading.
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