University at Buffalo 3 credits Management Marketing
Over the past several decades, distribution has morphed into omni-channel management, with the advent and proliferation of online-mobile shopping platforms. Best practice is to seamlessly integrate in-store and online channels to create a 360-degree customer experience, with convenient touch points and delivery points across the consumer landscape. This gives firms/brands maximum exposure and provides consumers with maximum flexibility. In order to facilitate the above, retailers have invested heavily in cutting-edge software and technology solutions. In this course, we will learn about retail technologies and applications such as Edge computing, Mobile POS, Cashier-less stores, Beacons and location-based services, Smart shelves, AR immersive shopping, Live-stream shopping and Social commerce.
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