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MGB 706LEC

Primary Data Collection

University at Buffalo 3 credits Organization & Behavioral Science

Course Description

This course equips students with the skills to design, execute, and interpret primary research in applied business contexts. Students will gain hands-on experience with survey construction, field experiments, and qualitative data collection methods such as interviews and focus groups. Emphasis is placed on collecting data collection to maximize validity and reliability, while minimizing potential bias. The course bridges methodological rigor with practical application, enabling students to translate raw data into strategic insights that inform decision-making, policy, and business innovation.

Code
MGB 706LEC
Credits
3
Subject
Organization & Behavioral Science

Programs That Include This Course

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