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MBA 645

Optimizing Brands

Southern New Hampshire University MBA

Course Description

Organizational leaders balance brand management and its relationship with impactful marketing strategies. Students will study the key brand elements of identity, trust, and building habit-forming brand experiences. By applying market research, target market identification, customer trends in the marketplace, and ethical considerations, students will develop a marketing strategy for an organization.

Code
MBA 645
Credits
β€”
Subject
MBA

Programs That Include This Course

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