James Madison University 3 credits MBA
This course focuses on capturing data opportunities to increase revenue and productivity of existing units as well as to introduce new business units. Focus is on crafting and implementing a big-data and advanced-analytics strategy. This includes core analytical knowledge, implementation, intellectual data property, recruiting and selecting analytics talent, capitalizing on data analytics opportunities, and ensuring managers find resulting decision tools simple and engaging for daily use. Prerequisite(s): Admission to Executive Leadership MBA or permission of instructor.
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