Stony Brook University 3 credits MBA
A survey course covering the foundations of the marketing discipline. The course is designed to give students conceptual frameworks and tools to help firms meet demands of the marketplace in a profitable way. A wide range of marketing strategy topics (e.g., segmentation, positioning) and marketing tactics (the Four Pβs of Marketing 3 credits Prerequisite: Student in 48 credit MBA Program Grading Letter graded (A, A-, B+, etc.)
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